January 27, 2012
One of the key features of Google+ is the Hangout function. A Hangout is simply a video chat with up to 9 other selected people. This feature is similar to Facebook's Skype function but with more attendees. President Obama is the latest 'celebrity' to create a Google+ Hangout and there is huge potential for brands to do the same.
Read MoreJanuary 19, 2012
It has been a tough start for Google in 2012. Despite record profits, investors expected more and dropped their stock by 10% whilst consumers were alarmed at the latest privacy announcement. So what has Google got up it's sleeve...?
Read MoreJanuary 10, 2012
During 2012 we expect Facebook to reach the 1bn user mark. Twitter is expected to grow past the 300 million user mark with Google rapidly chasing their tail...
Read MoreDecember 20, 2011 by Martech Social
News arrives today that Facebook is trialling a new service for fan pages. The private messaging function effectively opens a private 'back channel' allowing consumers to correspond directly with the page administrators.
Read MoreDecember 14, 2011 by Martech Social
Or the App becomes the platform... Apps are big business. The Apple Mac App Store just passed one million downloads, Google's Android downloads are averaging 1 billion per month and Microsoft launch their own desktop app store with Windows 8.
Read MoreDecember 13, 2011 by MARTECH SOCIAL
2011 has seen the major social networks expand their reach, with Facebook now achieving over 800m users, Twitter heading towards 100m and Google+ rapidly catching. So, with such a large proportion of online consumers on these channels, what possible value is there in niche social networks?
Read MoreNovember 25, 2011
The recent Children in Need event included social networks as a key part of its activity. The charity saw meteoric growth in the week running up to the Friday adding thousands of fans on the day alone.
Read MoreNovember 20, 2011
Klout, the leading social scoring tool has had a bumpy autumn. As the leading company offering social metrics, a Klout Score has rapidly become a badge of pride for consumers and a useful benchmark of consumer value to brands. However, attempts to improve over the autumn have left the value of a Klout score in some doubt.
Read MoreNovember 14, 2011 by Martech Social
The race to the White House kicks off for 2012, yet again putting focus on social networks as a key channel for engagement and promotion of the campaigns.
Read MoreNovember 08, 2011
Apps are increasingly becoming an important extension for brands seeking to engage with consumers across digital platforms. Heading towards 2012 we look at how apps will become even more important in 2012 and why brands need to consider their strategies today.
Read MoreOctober 31, 2011
September 30, 2011
August 24, 2011
July 19, 2011
June 03, 2011
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