December 20, 2011 by Martech Social
News arrives today that Facebook is trialling a new service for fan pages. The private messaging function effectively opens a private 'back channel' allowing consumers to correspond directly with the page administrators.
Read MoreDecember 14, 2011 by Martech Social
Or the App becomes the platform... Apps are big business. The Apple Mac App Store just passed one million downloads, Google's Android downloads are averaging 1 billion per month and Microsoft launch their own desktop app store with Windows 8.
Read MoreDecember 13, 2011 by MARTECH SOCIAL
2011 has seen the major social networks expand their reach, with Facebook now achieving over 800m users, Twitter heading towards 100m and Google+ rapidly catching. So, with such a large proportion of online consumers on these channels, what possible value is there in niche social networks?
Read MoreNovember 25, 2011 by Martech Social
The recent Children in Need event included social networks as a key part of its activity. The charity saw meteoric growth in the week running up to the Friday adding thousands of fans on the day alone.
Read MoreNovember 20, 2011 by Martech Social
Klout, the leading social scoring tool has had a bumpy autumn. As the leading company offering social metrics, a Klout Score has rapidly become a badge of pride for consumers and a useful benchmark of consumer value to brands. However, attempts to improve over the autumn have left the value of a Klout score in some doubt.
Read MoreNovember 14, 2011 by Martech Social
The race to the White House kicks off for 2012, yet again putting focus on social networks as a key channel for engagement and promotion of the campaigns.
Read MoreNovember 08, 2011 by Martech Social
Apps are increasingly becoming an important extension for brands seeking to engage with consumers across digital platforms. Heading towards 2012 we look at how apps will become even more important in 2012 and why brands need to consider their strategies today.
Read MoreOctober 20, 2011 by Martech Social
30% of the UK population now has access to a smartphone, according to data from Google & IPSOS. Just under half of the smartphone owners surveyed were accessing the internet mulitple times every day from their mobile device. In contrast, more of the smartphone users were accessing the Internet ‘multiple times per day’ from a desktop computer.
Read MoreOctober 19, 2011 by Martech Social
The recent Facebook changes have been seen as a revolutionary way of presenting information. The timeline, rolling out now, shows your Facebook life and interests in a timeline which focuses on what you have done and what you are listening to. Worryingly for brands, it has had a negative impact on some Fan Page traffic. The publishers at allfacebook rapidly saw a decrease in traffic to, and from the Fan Page in the days following Facebook's new style...
Read MoreSeptember 12, 2011 by Martech Social
QR codes are short for quick response codes. You will have no doubt seen them on an increasing number of packages and now in advertising campaigns. The QR codes are not new but are starting to gain traction with the rapid growth in mobile internet use and smart phones enabled with QR code readers.
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