British Grand Prix winners Red Bull choose Martech
Red Bull Racing has chosen Martech to develop community aspects of their Red Bull Racing website. Martech has started a number of projects beginning with the implementation of their M.Direct email marketing tool.
Red Bull Racing will use the M.Direct system to keep their fans up to date during race weekends and to publish a regular Red Bull Racing newsletter.
Simon Larcey, Managing Director of Martech Social said “As a massive F1 fan I am very happy to be working with one of the biggest names in Formula 1. We are looking forward to developing a long term relationship with Red Bull and developing new technologies to help then communicate with and build up their fan base.
Red Bull Racing won the 2009 British Grand Prix. They are currently running second in the FIA Fomula 1 Constructors Championship and team drivers Sebastian Vettel and Mark Webber are running third and fourth in the FIA Formula 1 Drivers Championship.
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