Martech launches Destination Smart

Martech Social is delighted to announce the launch of its latest social community Destination Smart.

Mercedes Benz UK chose Martech Social to create smarts official online community. This exciting new website gives smart owners, enthusiasts and fans the opportunity to register and interact with each other in a dedicated, smart-branded online space.

Members can create a profile, upload videos and images, participate on forums, join groups and events and communicate with each other. Interesting news features on relevant topics such as eco-driving can be shared using social bookmarking tools, and members can interact directly with smart through the 'Ask an Expert' function.

Martine Edgell, CRM Specialist, Mercedes-Benz UK, said "smart enjoys talking to people who love smart vehicles and destinationsmart is designed to appeal to smart fans across the globe. Recent research has shown that our customers like discussing the brand, regularly use the Internet for research and are very active online – particularly using social media."

Simon Larcey, co-founder of Martech Social said "we've been working on ideas with Mercedes and Smart since the beginning of the year and we are delighted to finally launch Destination Smart. We're looking forward to developing the site and creating an invaluable marketing tool for Smart UK"

To become a member, simply visit destinationsmart.co.uk and register your details.

The smart range is available through the Mercedes-Benz retail network. For more information about smart log onto www.smart.com/uk

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