
Celebmad.com the celebrity community launched by celebrity photo agency Big Pictures has had a complete overhaul. The upgrade aims to increase memberships and traffic with a view to offering advertisers new unique advertising formats across the site.
The site features a constant flow of the latest celebrity images supplied by Big Pictures and encourages members to comment on photos and news as well as participate on a variety of forums.
Celebmad.com had a soft launch in October 2008 with the new look being launched this September. Through intelligent SEO and word of mouth the site now attracts close to 100,000 unique visitors a month and is growing between 30-40% month by month.
Simon Samuels, CEO of Big Pictures UK said "We're very happy with the growth over the past 12 months and look forward to building it up over the next 12 months"
Celebmad.com is about to roll out Martech Social's new advertising solution M.Splash. M.Splash enables brands to be splashed on specific images by associating key words with relevant brands. The new format should provide much higher click through rates and enable brands a more integrated advertising solution.
Nicholas Watts, Technical Director and co founder of Martech Social said "The M.Splash technology is something we've been playing with for over 12 months. It will create a completely new format, integrated into content which will help increase click through rates"
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