Cotswold Outdoor Goes Viral
October 31, 2011
To coincide with their annual Christmas campaign, Cotswold Outdoor has launched the Merry Mix Up competition on their online community and their official Facebook page. Just three days in and the game has generated over 2,500 new fans on the official Facebook fan page, over 2,000 Facebook conversation streams and hundreds of new members on the community.
The game asks first time visitors to the community or Facebook page to sign up or “like” the page to be able to play the game. The game requires the user to match a puzzle to a picture of a Cotswold Outdoor product and record how long it takes them to complete the puzzle. Every day a user has the chance to win a £20 voucher. After 50 days an overall winner will be drawn who will win £1,000 worth of vouchers.
Simon Larcey, Managing Director of Martech Social said “Its great Cotswold Outdoor has let us develop the strategy and create the game. It is amazing how popular the game has become and we are expecting to substantially increase numbers over the next few weeks. My aim is to make Cotswold Outdoor the biggest UK retailer on Facebook within their sector as well build up their community”
Cotswold Outdoor is a UK retailer that specialises in clothing and equipment for outdoor enthusiasts. They currently have over 70 stores around the UK. The Merry Mix Up competition can be found on the community at: http://bit.ly/sTtPdA or alternatively at www.facebook.com/cotswoldoutdoor