Martech Social

Cotswold Outdoor Goes Viral

October 31, 2011

To coincide with their annual Christmas campaign, Cotswold Outdoor has launched the Merry Mix Up competition on their online community and their official Facebook page. Just three days in and the game has generated over 2,500 new fans on the official Facebook fan page, over 2,000 Facebook conversation streams and hundreds of new members on the community.

The game asks first time visitors to the community or Facebook page to sign up or “like” the page to be able to play the game. The game requires the user to match a puzzle to a picture of a Cotswold Outdoor product and record how long it takes them to complete the puzzle. Every day a user has the chance to win a £20 voucher. After 50 days an overall winner will be drawn who will win £1,000 worth of vouchers.

Simon Larcey, Managing Director of Martech Social said “Its great Cotswold Outdoor has let us develop the strategy and create the game. It is amazing how popular the game has become and we are expecting to substantially increase numbers over the next few weeks. My aim is to make Cotswold Outdoor the biggest UK retailer on Facebook within their sector as well build up their community”

Cotswold Outdoor is a UK retailer that specialises in clothing and equipment for outdoor enthusiasts. They currently have over 70 stores around the UK. The Merry Mix Up competition can be found on the community at: http://bit.ly/sTtPdA or alternatively at www.facebook.com/cotswoldoutdoor

Parseeker.com

September 30, 2011

Martech is happy to announce the launch of Parseeker.com, an online community for golfing enthusiasts. Built in association with Nevada Bobs, one of the UK’s largest golfing retailers, Parseeker is an online destination for golfers wanting to share their experiences, offer tips, seek advice and meet like-minded people.

The new site is built on version five of the M.Social platform and incorporates a variety of new functionality and social tools that encourages deeper engagement and sharing content. Version five is the most integrated platform developed by Martech and enables users to share content across a selection of the most popular social networks as well as plug in a variety of widgets and social tools.

Nicholas Watts – Technical Director of Martech Said “Our platform has had a number of evolutions in the past three years. We continue to look for new opportunities within the social space and with this version have focused on a variety of new tools to simplify integration with all the main stream social networks.”    

The new golfing community will look to utilise Facebook, Linkedin and Youtube as a recruitment tool to raise awareness and drive signups. The new site can be found at www.parseeker.com

Rookie Clothing

August 24, 2011

Martech is proud to announce a new client Rookie Clothing. Rookie is a new, high end fashion label that is building its name through an association with motorsport. Martech’s brief is to develop a complete social media strategy and build it's presence across the leading social media sites.

Rookie currently sponsor some of the most promising young drivers within the lower formulae and through its association is already building a reputation for itself. Martech assisted in the design and build of their website and now takes on the responsibility of driving traffic and generating sales through the use of social media.

Stephen Uprichard, Account Director at Martech said “We are very happy to be working with Rookie. We hope we can help across a number of areas. With a number of motor sport and motoring clients, we feel we are in a strong position to spread the word and build up their profile within the social media space.”

To find out more about Rookie Clothing visit www.rookie-clothing.com.
Alternatively follow Rookie on Twitter @rookie1clothing or "like" Rookie on facebook.

Socially enabled learning

July 19, 2011

Martech, the social media specialist has recently launched a socially enabled learning platform. Developed from its core social networking system, M.Social, the new Edu version enables educational institutions the ability to create secure, private networks and encourage engagement and communication between students and teachers.

Each private network is added to the institutions existing website. Students are given a user name and pass word and can login, create a profile and start engaging. Built around a very simple concept and a familiar interface, students have the ability to “follow” their classes and interact with other students and teachers. By following their class pages, they will be able to share information, comment on status updates and receive regular class updates to their own newsfeed.  

Simon Larcey, Managing Director of Martech said “There are a number of VLE’s (Virtual Learning Environments) currently on the market place. Most of these are based around file repository. Our new system utilises the latest social media technology and creates a unique system where students really get the opportunity to engage and interact with their classes.  We were approached by an exclusive private school to work with them on this project and have now delivered. We are now talking with a number of other schools and look to roll out a selection of pilot programs when the schools return after their summer break”

Monaco Grand Prix

June 03, 2011

Last weekend we were invited to join our clients Red Bull Racing at the Monaco Grand Prix. Being huge Formula 1 fans this is one experience that could not be missed.

When arriving in Monaco we were given the VIP treatment and taken to the Red Bull Energy Station on the Monaco harbour. Sitting by the pool, we watched the qualifying and enjoyed the sunshine. Qualifying put World Champion Sebastian Vettel on pole. Saturday night saw the VIP party on the Energy Station where we met international rugby player Jamie Roberts and a host of great people.

Sunday a little worst for wear, we returned back to the Energy Station for the Grand Prix. As one would expect, from beginning to end Sebastian Vettel lead the race and made it his fourth victory out of five. The man is on fire. Following the celebrations on the Energy station we were lucky enough to be invited to the team party. Here we met the world champion himself, Christian Horner and design legend Adrian Newey.

A Big thank you to everyone at Red Bull Racing for the best experience any Formula 1 fan could ever ask for. Here is to a second world title!!!