Martech launches Busabout Community
June 03, 2009
Busabout is a leading European travel operator targeted towards young travellers. Its services include a European hop on, hop off bus service and a selection of organised tours. The new Busabout Community launched at the beginning of June replaced its old forum channel.
The community found at community.busabout.com features all the latest social networking functionality and encourages travellers to interact prior to their departure. Since launch the community has attracted hundreds of new members and will exceed 100,000 page impressions in its first month.
Graeme Ward Sales and Marketing Manager for Busabout said "Most people that travel with Busabout create a network of friends. By utilising the M.Social platform, they can keep in touch and share their travel experiences with friends and other Busabout customers. The community is soon to add Facebook Connect which will allow them to share their experiences across their Facebook accounts as well – giving us additional exposure".
Nicholas Watts, Technical Director for Martech Social said "Busabout's audience are perfect to embrace social networking functionality. Viewing their first monthly stats we can see that an average visitor is looking at 11 pages each time they log on and spending up to 15 miniutes online. With the future enhancements planned and additional promotional activity, this could become a very successful travel social network in its own right".