Martech Social and Unity Media
September 22, 2010
Martech Social has teamed up with Unity Media and today launched a new website for one of its motoring titles, BMW Car Magazine.
BMW Car is the leading independent BMW magazine. BMW Car covers the latest road tests as well as delves into the history behind the classics including the M3s and M1.
The new site is built using Martech’s M.Social platform and features all the latest social networking functionality in addition to a variety of content provided by the publisher. It also incorporates the very popular forums that up until now have run as a separate section to the website. By creating one new site, Unity Media plan to increase traffic, build its subscriber base and create new revenue opportunities.
The site integrates with Facebook Connect making it easier for visitors to sign up and enable them to share content with their friends on Facebook.
The new site can be found atwww.bmwcarmagazine.com